ULTRA·GOOD
▌ S/03 · ACQUISITION · PAID PERFORMANCE

Spend.
Until it
works.

Most paid agencies sell you management fees and dashboard screenshots. We sell you CAC that moves and budget that follows the winners. The engine tests creative, audience, and offers 24/7 — reallocating spend the moment something starts converting. No standing call. No quarterly "creative refresh."

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▌ §01 / WHAT YOUR PAID LOOKS LIKE TODAY

You pay a percentage of spend
to watch a dashboard load.

01

Set, forget, bleed

Campaign launched in Q1. Nobody touched the creative since March. CPM doubled. Nobody noticed. The retainer didn't.

02

Percent-of-spend incentive

Your agency gets paid more when you spend more. Guess what their recommendation always is. Now guess what they don't recommend.

03

One creative per channel

Same hook, same image, same copy, week after week. Audience fatigues. CTR collapses. The fix takes "six weeks of production."

04

Vanity dashboards

Looker Studio. Impressions. CTR. Frequency. None of it connects to revenue or pipeline. The number that matters is missing.

05

Broken attribution

GA4 says one thing. The platform says another. Stripe says a third. Nobody can tell you which channel actually drove the sale.

06

"Let's wait another week"

Underperforming ad-set runs another seven days because "we need more data." The data was there on day three. The fee was there on day one.

▌ §02 / THE ENGINE

Eight stages. One engagement.
Three human gates.

Every Ultra-Good paid engagement runs the same pipeline. Specialist AI agents execute each stage; a human strategist approves the three checkpoints that matter. Live ads within 7 business days of intake.

01

Kickoff

90-minute conversation. Offer, ICP, channel history, current CAC, target CAC, LTV. Output: a written engagement brief you sign off on once.

▌ Human strategist
▌ MANUAL
02

Account Audit

Every ad account, every pixel, every conversion event. We find the broken tracking before we spend a dollar. Audit shipped as a doc, not a screenshot.

▌ Catalyst agent
▌ APPROVAL GATE
03

Tracking Foundation

Server-side conversion events, deduplication, value-based bidding. We instrument revenue end-to-end before turning on a campaign. Verified live before launch.

▌ Forge + Catalyst
▌ AUTOMATED
04

Creative Generation

Hooks, visuals, copy, formats — 15–40 variants per channel per launch. Brand-voice-scored, fact-checked, briefed to your offer. Strategist signs off before spend goes live.

▌ Lumina + Catalyst
▌ APPROVAL GATE
05

Launch

Campaigns go live across Google, Meta, LinkedIn, TikTok — whichever your audience actually lives on. Budget split by hypothesis, not "we always run Meta first."

▌ Catalyst agent
▌ AUTOMATED
06

Continuous Optimization

Bid, audience, creative, placement — adjusted on signal, not on schedule. Losing ad-sets paused within hours. Winning ones scaled. No "let's wait until the weekly."

▌ Catalyst agent
▌ AUTOMATED
07

Scale Review

Every two weeks the strategist reviews scale candidates — winners ready for budget increase, new audiences ready to test, channels ready to retire. Decisions documented; spend follows.

▌ Human strategist
▌ APPROVAL GATE
08

Monthly Manifesto

One number. Spend, blended CAC, top-3 winners, top-3 retired. Real shipped count. Three forward lines. No 28-page PDF. Sent on the 1st. Reads in 90 seconds.

▌ Codex-docs
▌ AUTOMATED
▌ §03 / PRICING

By engagement.
Not by the hour.

Scope drives price. No menus, no setup fee, no surprise invoice. Tell us what's broken; we'll quote the work and the number doesn't move once you sign. Month-to-month after that. Stripe-billed. Cancel from the portal.

▌ T/00 — BY ENGAGEMENT

One number.
Quoted after we hear
what you actually need.

The intake is the quote. 30 minutes; you talk, we structure. Within 24 hours you get a written scope and a single monthly number. No retainer math. No "discovery phase" invoice.

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▌ §04 / WHY THIS WORKS WHEN AGENCIES DON'T

Things only AI can do at SMB price.

  • 24/7 budget reallocationHuman media buyers check accounts twice a day. Our engine watches every hour. The losing ad-set is paused before your morning coffee.
  • 40 creative variants per launchThe bottleneck was production capacity. AI removes it. We don't bill "creative refresh." Variants ship at the speed of strategy.
  • Self-improving hooksPost-launch performance feeds back into the next round of generation. The variants that win inform the variants that get written next. Your CAC compounds; theirs flatlines.
  • Real conversion trackingServer-side events, deduplicated, value-based. Every published campaign ships with verified revenue instrumentation — not "we'll fix the pixel later."
  • Channel-agnostic, not channel-loyalMost agencies push the channel they're certified on. We follow where your customers actually convert — and retire the rest without ceremony.
  • One operator, many accountsWhy we can run paid for an SMB at a price a traditional agency reserves for $50k/mo accounts. The work happens in software. The human spends time on strategy.
▌ NOW ONBOARDING · LIMITED CAPACITY

Tell us what's not converting.
We'll tell you if we can fix it.

Five fields. Two minutes. A human reads it within 24 hours. Either a calendar link for the 30-minute call, or a straight "this isn't for us, here's who is."

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