Measure.
Then move
the number.
Most analytics agencies sell you a Looker Studio template and a quarterly readout. We sell you honest attribution and a test queue that never sleeps. The engine instruments the funnel, runs experiments, and reports deltas — not vanity reach. No 28-page dashboards. No "directional" data.
You have a dashboard.
It doesn't tell you what to change.
Vanity dashboards
Sessions. Bounce rate. Pages per session. None of it answers "where is revenue leaking?" The dashboard looks busy. The business doesn't move.
Broken attribution
GA4 says one thing, the ad platform says another, Stripe says a third. Nobody owns the discrepancy. Budget gets allocated on whichever number flatters.
No test queue
Three CRO ideas in a Notion doc from last March. Zero shipped. The agency wants "more data" before testing; the data never arrives.
Funnel math missing
You don't know your add-to-cart rate. You don't know your checkout dropoff. You don't know which step costs you the most revenue. Nobody's calculating.
GA4 chaos
The migration happened. Half the events are wrong. Custom dimensions duplicated. Conversions double-counting. The agency "is looking into it."
Test-as-theater
One "A/B test" per quarter. Underpowered. Inconclusive. The report still says "we recommend rolling it out." On what basis is unclear.
Seven stages. One engagement.
Two human gates.
Every Ultra-Good analytics engagement runs the same pipeline. Specialist AI agents execute each stage; a human strategist approves the two checkpoints that matter. Clean tracking and the first running test within 14 business days.
Kickoff
90-minute conversation. Funnel, current stack, conversion goals, north-star metric, current attribution model. Output: a written engagement brief you sign off on once.
▌ MANUAL
Tracking Audit
Every event, every conversion, every UTM convention. We diff what the platforms claim vs. what's actually happening. Audit shipped as a doc with severity per finding.
▌ APPROVAL GATE
Tracking Rebuild
Server-side events where it matters. Deduplicated conversion definitions. Clean custom dimensions. Validated end-to-end before we trust a single number for decision-making.
▌ AUTOMATED
Attribution Model
Multi-touch, time-decay, position-based — whichever model fits your sales cycle. Documented assumptions, no black boxes. You see which channel actually drove revenue, not which one fired last.
▌ AUTOMATED
Funnel Map & Test Queue
Every drop-off ranked by revenue impact × fix difficulty. Top 10 ranked test hypotheses pre-written, with predicted lift and required sample. You see the queue; we ship from the top.
▌ APPROVAL GATE
Continuous Testing
One to three live experiments at any time. Statistically powered. Auto-stopped on significance. Winners shipped to production; losers archived with notes. No "directional" verdicts.
▌ AUTOMATED
Monthly Manifesto
One number. Tests shipped, winners, losers, lift booked. Real revenue movement. Three forward bets. Sent on the 1st. Reads in 90 seconds.
▌ AUTOMATED
By engagement.
Not by the hour.
Scope drives price. No menus, no setup fee, no surprise invoice. Tell us what's broken; we'll quote the work and the number doesn't move once you sign. Month-to-month after that. Stripe-billed. Cancel from the portal.
One number.
Quoted after we hear
what you actually need.
The intake is the quote. 30 minutes; you talk, we structure. Within 24 hours you get a written scope and a single monthly number. No retainer math. No "discovery phase" invoice.
Things only AI can do at SMB price.
- Continuous test pipelineMost agencies ship one test a quarter. Our engine runs one to three live, all the time. Sample sizes met, winners shipped, losers archived — without a planning meeting.
- Honest attribution at SMB priceMulti-touch modeling used to be enterprise. The math is the same; the labor is the cost. AI does the labor; you get the math.
- Self-improving test queueEvery shipped test feeds the next round of hypotheses. Patterns that lifted inform what gets tested next. Your conversion rate compounds; the "we tested a button color" agencies flatline.
- Real tracking, validatedEvery event verified server-side, deduplicated, value-bound. You stop arguing with the agency about whose number is right because the numbers stop disagreeing.
- Funnel math, not vanity metricsAdd-to-cart, checkout-start, checkout-complete, refund — the actual revenue chain. The bounce rate gets relegated to where it belongs: nowhere.
- One operator, many funnelsWhy we can run analytics for an SMB at a price reserved for series-B+ companies. The work happens in software. The human runs hypothesis design, not GA4 click-throughs.
Tell us where revenue leaks.
We'll plug the holes.
Five fields. Two minutes. A human reads it within 24 hours. Either a calendar link for the 30-minute call, or a straight "this isn't for us, here's who is."
Book your intake